Tuesday, November 22, 2011

Air Jordan

Air Jordan(s), also known simply as Jordans, are a brand of shoes and athletic apparel produced by Nike originally designed for and endorsed by NBA Hall of Famer and Six Time NBA Champion Michael Jordan. The Air Jordan line is now sold by the Jordan Brand subsidiary of Nike. Air Jordans were first released in 1985, with new designs released annually.
The many styles and color schemes offered for the Air Jordan over the years have spurred a large secondary collectors market. Shoe collectors are known to buy, sell and trade Air Jordans through eBay, sneaker conventions, consignment stores such as Sole Control in Philadelphia and Flight Club in New York City, and sneaker forums such as Niketalk & ISS. Sneakerheads, as collectors are known, classify the Air Jordan line by release year and model: Originals (The first edition of a particular model from its initial launch), Retros (Re-issues of older styles), Retro-pluses (Retro +, Air Jordans that are similar to the Original product, with more up-to-date changes or new color ways), Player Exclusive (PE, Air Jordans that are exclusive to certain athletes in the realm of sports) and Samples. Air Jordan currently sponsors 19 active NBA players. Of those 19 players, 10 players have made the All-star team at least once, 3 have won the NBA Championship, and 5 have won Olympic Medals. Their main endorser is Dwyane Wade, who plays shooting guard for the Miami Heat. He is a NBA Champion (2006), NBA Finals MVP (2006), 7 time All-star (2005-2011), scoring champion (2009), and 2 time NBA-All First Team (2009-2010). Chris Paul and Carmelo Anthony are also key endorsers.

The Jordan Packages

 "Defining Moments"

The Jordan Brand released their first two-pair package named the Defining Moments Package(DMP) which consisted of the Air Jordan VI Retro and Air Jordan XI

"Defining Moments II"

The Jordan Brand released a second Defining Moments package. Another name of this Defining Moments package is the "Raging Bull" Package(RBP). The two-pair package consists two pairs of the Air Jordan V Retro model in a Varsity Red/Black-White (Red Suedes) and Black/Varsity Red with black 3M reflective material (Black 3M). The Defining Moments II or Raging Bull was released on May 23, 2009 and is sold for $310.00 or higher which is the same price as the Air Jordan Collezione Packages!

"Defining Moments III"

The Jordan Brand released a third Defining Moments package on July 11, 2009. The 60+ Air Jordan Retro 1 Package is inspired by MJ dropping 63 points on the Celtics in a double overtime playoff game during his rookie year. The Air Jordan Retro 1 60+ Package features a retro of the sneakers that MJ wore during the 63 point barrage, and a Retro Air Jordan 1 inspired by the Celtics colors and the parque floors from the old Boston Garden.

"Defining Moments IV"

The Jordan Brand released a fourth Defining Moments package on August 15, 2009. The Air Jordan Defining Moments Retro 7 pack include two pairs of memorable Jordan shoes that honor one of MJ's 60+ games, in this case, the 1993 performance in which MJ scored 64 points against Orlando. One pair features Chicago colors that resemble the OG Black/True Red version of the Air Jordan VII. The other pair features Orlando colors and a pinstriped tongue.

Retro 6 Infrared Pack

The most famous Jordan 6 white/infrared and black/infrared finally made its way back the second time after 10 years. But this time they come back as a package, and together! The Jordan retro 6 infrared pack. It was released on June 19th, 2010. Retailed price $310USD. This is the second of the same colorway retro in Jordan Brand history. The first time retro on both colorways were in 2000, they were retro separately. This time, the retro distinguished with the previous retro. The heel logo are using Jumpman logo instead of Nike Air logo, this is the most significant difference between these two retros. Jordan Brand started using Jumpman logo to substituted Nike Air logo since 2002. Since then, on their shoe products, the Nike Air logos are not existed anymore.

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